Time Series Clustering on sales data -- any ideas?

I have a retail store dataset, and I am interested to do some time series clustering on this data, what idea you find interesting for this purpose?

I have so far:

  • What sales trends there are across time?
  • What products customers will purchase at what time?
  • Customer segmentation across time?

Any better ideas?

Topic time-series clustering machine-learning

Category Data Science


Time series could be applied for sales in various different fields. Here a quite extended view. There is the ones you've mentionned:

  • What sales trends there are across time.
  • What products customers will purchase at what time (day/week/month/year seasonality).
  • Customer segmentation across time.

And also other ones:

  • Sales predictions based on stock markets correlations (raw materials,etc.).
  • Sales predictions based on other events such as weather, celebration day, virus, scarcity and scarcity threats, inflation, etc. (can be found in news data source like twitter)
  • Correlation study between items in space or in time (ex: sales of a product A could lead later to sales of a product B).

If available:

  • Current customer profiles/population studies to make marketing predictions.
  • Historical demographic data to evaluate changes and trends (purchasing power, beliefs,etc.)
  • Items organisation. Some sales can be improved by puting related items next to each other (ex: sun glasses and ice cream).

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